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Your instructor is the creator of career coaching and author of the leading textbook on career coaching, Career Coaching: An Insider’s Guide, Marcia Bench.  As the Founder and Director of CCI, she has blended her more than 20 years of experience as an executive career coach, manager of career consulting teams, and lifelong learning as well as multiple coaching certifications to provide you with the highest quality learning in the industry.

She has been speaking, training, writing and coaching since founding her first business in 1986, and is a frequent media guest about career coaching, the coaching industry and entrepreneurship.

She makes learning practical and easy to apply, teaching in multiple learning styles and relating to clients and students in our more than 45 countries represented in the student body.

Most people work in jobs they don’t enjoy, don’t make enough money – or in these times, don’t have a job at all. In just a few months, you could be making a great living helping them.

Picture this:

• Instead of this: working a grueling 40-hour week, with two weeks’ vacation, a boss you don’t like, a limited salary (and no prospects for increases any time soon), suffering through a commute to work in traffic each day, and having to “dress for success,”
• You could instead be: your own boss (!), working from a home office, two to three days a week, setting your own hours, choosing your clients, taking off as much time as you wish, realizing an hourly billable rate of $200/hour or more, and if you decided to take the family to the beach or the mall or the park in the middle of the day or week, you could do so (and no one would need to approve it!). You would have the freedom to travel, live where you want, and spend more time with your loved ones (and with yourself too). It’s also very rewarding to see people find the work they love…and begin contributing in a bigger way too.

And it’s not as hard as you think to learn! Just keep reading, and we’re going to show you how to learn the skills you need to demystify the coaching landscape, help people find and grow in a job they LOVE, master marketing and client engagement, and more. Then you have come to the right place!

Our industry-leading course is based on the widely used textbook written by our founder, Career Coaching: An Insider’s Guide.  Known as the “bible” of career coaching, this guidebook is designed to help you learn how to become a successful career coach by mastering the 4 critical areas of expertise required in career coaching: 1) the industry and ethics of career coaching, 2) the Authentic Vocation model of career design, 3) QuantumShift! Coaching skills, and 4) Job Search Mechanics – covering all aspects of the changing, complex job market. The book features coaching examples, dozens of powerful coaching questions, career coaching tips and traps, and a Career Coach’s Toolbox containing more than 30 worksheets, exercises, and forms to use with clients and help you build a successful practice. In this easy-to-read and practical book, you will learn:

• why now is an ideal time to become a career coach
• what career coaching is and how it differs from similar services
• the 8 critical elements of career design blending passion and pocketbook
• how to help clients discover their Authentic Vocation ™
• how to use personal branding, the internet, blogs and more to find the perfect job
• a simple 3-part coaching model, and 3 levels, that you can use in every coaching session
• how to help clients meet or exceed their job search goals
• the key mindset shift that most job seekers don’t make
• how to strategically mix published and unpublished job market strategies in the job search
• resume tips that make the critical difference between a “yes” and “no” response
• interviewing strategies that lead to better offers
• 3 ways to defer the discussion of salary in an interview
• how to negotiate from 20 to 100 percent more than is offered

See a detailed schedule of our curriculum We also include 5 ground-breaking modules in our Your Coaching Brand business building course that will help you package your services, create your own unique niche, and market to and enroll clients into your business.

When you enroll, you will be given immediate access to our member/student area, so you can enroll today, begin your learning today!  You will watch 12 90-minute webinars with our founder, based on the content of our renowned textbook described above.  Your Career Coaching Success System kit will be shipped to you, containing the physical materials you need to complete your training. As you go through the webinars, you will read the textbook chapters, do the exercises in the study guide, and download the desired tools from the dozens provided in the Career Coaching Toolbox. After each webinar you will complete a feedback form and the quizzes related to that module.  Upon completion of all 12, you will request admission to our online Final Exam, which you must pass with a score of 75 percent. Then – or sooner if you wish! – you will begin practice coaching with several clients to apply what you learn.  When you accumulate 50 hours of practice coaching (paid or unpaid), you then complete the Certification Requirements below. So you can see that the format is flexible to your schedule – you can do it as fast or as slow as you wish within the allotted 13 months. ​And you don’t have to wait to complete your practice coaching to start charging for your services!  Start offering these needed services, and earning money as a career coach, as soon as after module 3 of the training.

The very first qualification to be a career coach is that you have a sincere desire to help others. Whether you seek to apply coaching within your company or form your own business, it is about helping people realize their dreams – and transcend barriers. It takes a heart-felt commitment to do this!

There are no official prerequisites to be a successful career coach. Our students span many personality types, industries, backgrounds and locations. But most of our students come from one of 5 groups:

1. Frustrated, burned out or dissatisfied managers, professionals and executives in a wide ranges of industries, from finance to manufacturing, high tech, medical devices, utilities, health care, and more
2. Life coaches and executive coaches that want more in-depth training in how to coach people about career and work issues
3. Career counselors that want to update their skills or add coaching to existing offerings
4. Trainers, authors, consultants and speakers that desire to use coaching as a follow-on service to help attendees and readers implement the principles they teach
5. Recruiters and executive search professionals that want a profit stream to carry them through economic downturns (since career coaching is recession-proof, it perfectly fits this need)

You will need to possess three types of traits to be successful as a career coach:

• Excellent ability to communicate. You must be able to listen well, build rapport, and observe strengths and obstacles in clients, and be able to communicate in a positive yet firm way.
• The entrepreneurial personality (assuming you are seeking to start or expand your own business). This includes being achievement oriented, able to work independently and be self-directed, and to follow through on your goals – even when it gets challenging!
• Business management skills such as the key elements of a web site, marketing principles, bookkeeping basics for entrepreneurs, sales, finance, business and strategic planning, and the like. (These can be learned through some of our bonus training too.)

Successful career coaches have gained expertise and adopted habits you will need to cultivate to recreate their success yourself. You’ll learn them in this training!

Help in Building Your Business

In our business building modules – included with your program – entitled Your Coaching Brand, you will learn how to:

• Define your coaching services and life purpose
• Know who your ideal clients are – and how to reach them
• Choose a coaching niche that will be lucrative for you that is looking for what you want to offer
• Create a Signature System that will distinguish you from the other coaches in the marketplace
• Offer your services through premium priced packages (the fastest way to grow – and it gets you the best quality clients too!)
• Enroll clients easily using our proven roadmap for the enrollment conversation

We Personally Guarantee Your Satisfaction! I want you to feel very comfortable making the decision to join our “Certified Career Coach” training. And after more than 12 years training students, we know that you absolutely will have all you need to master the skills of career coaching once you complete the training. So attend as my guest through the close of the third week’s session, and if you don’t feel like you’ve gotten everything we promised and more, just return your materials and we’ll give you your money back!I know how fulfilling it is when you make a difference in people’s lives every day through your work with them AND you make a great living too. So rest assured…we know what it takes to be a comprehensively trained and fully prepared coach…and you will get ALL of these tools in our course (even customizable forms that will make your startup that much easier!). I personally invite you to join the thousands of coaches worldwide who have begun this journey…and let it transform your life too!

I understand I’m going to get your full home study course and all course materials for your Career Coach Training where I’ll learn your career coaching models and coaching strategies, including:

-12 live 1.5 hour Certified Career Coach training sessions   $2400

-12 On Demand learning modules  $1200

-12 Implementation Guides  $ 197

-Your Coaching Brand: 5 modules of training in

branding and sales   $ 997

-Your personal Career Coaching text and study guide  $ 125

-Discover Your Life’s Purpose Audio Program   $  97

-Marcia’s Million Dollar Resource List  $  97

-More than 30 customizable forms in the Career Coaches Toolbox $497

-Private Facebook group and ongoing support  priceless!

TOTAL VALUE:      $5610

And I know I’m protected by your “Become a Coach” Guarantee.